1. Who We Are
Porchester Advisors Ltd ("we", "us", "our") is a company registered in England and Wales. We operate the website at www.porchesteradvisors.com.
For questions about this policy or how we handle your data, contact us at info@porchesteradvisors.com.
2. What Data We Collect
We may collect the following types of information:
- Contact information — your name and email address when you contact us directly by email.
- Usage data — anonymised information about how you use our website, collected via Google Analytics 4 (GA4). This includes pages visited, time spent on pages, browser type, device type and approximate geographic location.
- Technical data — IP address, browser type and version, operating system, and referring URLs, collected automatically when you visit our site.
We do not operate any contact forms on this website. All direct communication is initiated by you via email.
3. How We Use Your Data
We use the data we collect to:
- Respond to enquiries you send us by email
- Understand how visitors use our website and improve its content and performance
- Monitor website traffic and measure the effectiveness of our online presence
We do not use your data for automated decision-making or profiling, and we do not sell your data to third parties.
4. Legal Basis for Processing
Under UK GDPR, we process your data on the following legal bases:
- Legitimate interests — for website analytics to understand and improve our site.
- Contract — when processing data necessary to respond to your enquiry or fulfil a service engagement.
- Consent — where you have explicitly provided it.
5. Cookies and Analytics
Our website uses Google Analytics 4 (GA4) to collect anonymised data about visitor behaviour. GA4 uses cookies — small text files stored on your device — to distinguish users and sessions.
Google Analytics data is processed by Google LLC. For more information on how Google processes this data, please visit policies.google.com/privacy.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
6. Data Sharing
We do not sell, trade or rent your personal data to third parties. We may share data with:
- Google LLC — for website analytics via Google Analytics 4
- Netlify Inc. — our website hosting provider, which processes server logs
- Legal or regulatory authorities — where required by law
7. Data Retention
Email correspondence is retained for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Google Analytics data is retained for 14 months by default, after which it is automatically deleted.
8. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data ("right to be forgotten")
- Object to or restrict processing of your data
- Data portability — receive your data in a structured, machine-readable format
- Withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us at info@porchesteradvisors.com. We will respond within 30 days.
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.
9. Data Security
We take reasonable technical and organisational measures to protect your data against unauthorised access, loss or disclosure. Our website is served over HTTPS, ensuring encrypted communication between your browser and our server.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "last updated" date. We encourage you to review this page periodically.
12. Contact
If you have any questions about this Privacy Policy or our data practices, please contact us at:
Porchester Advisors Ltd
London, United Kingdom
info@porchesteradvisors.com